Twitter has joined other platforms like Snapchat, Facebook, and Instagram on the ephemeral sharing train as it introduces “Fleet”.
They’re basically photos, videos and texts you can post on Twitter but they’re not actual tweets. Fleets live for 24 hours and disappear. Yeah, just like stories.
According to Twitter, it believes this will encourage more people especially new users who hardly tweet, to express their thoughts more freely.
Users might not want to tweet more “casual thoughts,” so maybe they’ll Fleet them:
Those new to Twitter found Fleets to be an easier way to share what’s on their mind. Because they disappear from view after a day, Fleets helped people feel more comfortable sharing personal and casual thoughts, opinions, and feelings. These are early findings from our tests and we’re excited to learn more about how Fleets are used by you.
How does it work? According to Fast Company
1. Tap the “Share” icon at the bottom on a tweet.
2. Select “Share in Fleet.”
3. Add whatever you want—text, photos, videos, emojis, etc.
4. If you choose to, customize your background and text.
That thing you didn’t Tweet but wanted to but didn’t but got so close but then were like nah.
We have a place for that now—Fleets!
Rolling out to everyone starting today. pic.twitter.com/auQAHXZMfH
— Twitter (@Twitter) November 17, 2020